How Voice Required New Skills and Agency Competencies, and What Brand Advertisers Are Doing to Take Advantage of Those
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How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here If you have Amazon Echo (aka Alexa), Google Home or Apple’s HomePod at home, go ahead and ask them: […]
How Brand Advertisers Can Simplify Roster Management Without Significantly Shrinking the Number of Agencies They Work With
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Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]