How Voice Required New Skills and Agency Competencies, and What Brand Advertisers Are Doing to Take Advantage of Those
How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here If you have Amazon Echo (aka Alexa), Google Home or Apple’s HomePod at home, go ahead and ask them: […]
How Brand Advertisers Can Simplify Roster Management Without Significantly Shrinking the Number of Agencies They Work With
Download a print-friendly version here Less is More. More or Less. The world of marketing has become incredibly complex. Advertisers are building new muscles to deliver ever-more integrated consumer experiences, requiring them to assemble a broad set of specialty skills and agency competencies. However, as CMOs face greater complexity, many of them have chosen to […]
