EVALUATIONDELIVER’S ONLINE RESULTS DASHBOARD

Request a feature highlight of the module inside agency performance solutions, EvaluationDeliver™ and PerformanceDeliver™, that provides customized, simplified, and speedy access to client/agency performance evaluation results: Advertisers conduct regular evaluations of their relationships with partner agencies, inviting both client and agency teams to provide thoughtful, productive feedback through scores and verbatim comments. This survey process […]

ARTICLE: DISCIPLINE OF AGENCY MANAGEMENT INCREASINGLY MORE DATA-DRIVEN TO SIGNIFICANTLY IMPROVE EFFICIENCIES, EFFECTIVENESS AND ULTIMATELY RELATIONSHIP VALUE

Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]