An Integrated Approach to Managing Agency Partnerships
Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has garnered significant interest among brand advertisers who aim to automate and optimize their numerous agency management workflow processes, essential for fostering effective collaboration with agency partners. This surge of interest has led to […]
Automation is the Future of Effective Client/Agency Partnerships
Featured on 4A’s and ANA: Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is propelled by the increasingly clever use of technology to streamline and automate everyday tasks, especially those that are tedious, prone […]
Automation is the Future of Effective Client/Agency Partnerships
Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is propelled by the increasingly clever use of technology to streamline and automate everyday tasks, especially those that are tedious, prone to human error and particularly […]
ScopeDeliver™ Internal Benchmarking
Request a feature highlight of the module inside ScopeDeliver™ to collect, aggregate, and report historical costs to assist in the negotiation and alignment process with agencies: An important part of the scope of work (SOW) process is the review and approval of the agency’s fee or cost submission required to carry out the work described […]
Partnering for success
Our visual: showcases the 10 essential ingredients to PARTNERING for success. We breakdown what we’ve learned over decades about top-performing partnerships and how to achieve long-term success. Download a print-friendly version here Find the accompanying article here
Marketers are Getting Ready to Overcome a Difficult Economic Climate. Here is What Needs to be Done
A SEA of Change is Coming: A sea of change is coming. Actually, it’s more like a storm. The economic climate is likely to remain difficult as well as uncertain. In difficult times, brand advertisers must explore new ways to execute and deliver against their company goals. The status quo is not a viable option. […]
What Metrics Should Advertisers Use to Make Effective Use of Their Agency Partnerships?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ hooves in front of the carriage, and when cars came on the scene, protection from the heat and oil of the engine. In other words, […]
Indexing Agency Value to Drive More Effective Use of Talent, Improving Performance and ROI
Rethinking Agency Performance: The Value Index: Let’s face it: brand advertisers are far more savvy than they used to be. They set targets to quantitatively measure the effectiveness of their agencies. They know how to evaluate the health of their agency relationships and the quality of engagement by conducting regular qualitative performance reviews. Advertisers have […]
Use the Value Index to Show ROI
Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]
8 Lessons for Managing Agency Relationships
Featured Webinar with OpenText Hightail: — Read the published webinar recap — Advertisers are constantly striving to do more marketing with less budget, looking for efficiencies and ways to reduce wasteful spend and efforts while working with agency partners, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the author of the newly released Agency Mania, 2nd Edition. […]
Improving Work Quality, Efficiency, and Transparency, Without Falling Into Common Scope of Work Traps That Undermine Marketing Efforts
Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages the allocation of its internal and agency resources– human and financial–no longer needs to be established. The years of having advertisers trade scope documents and agency financials via email or […]
Adopting Healthy Client/Agency Practices and Relations to Stay Budget Fit
The Marketing Diet: Dieting is not foreign to most of us. Per a food & health survey released by the International Food Information Council Foundation, the number of people on diets to lose weight or to be healthier is up 22 percent from last year, at 36%. That’s right: one out of three individuals are […]
