Five Proven Ways Brand Advertisers Can Ensure Top Alignment With Their Agency Partners, Remove Roadblocks and Get Outstanding Work
Download a print-friendly version here How to Avoid a Deadly Mexican Standoff with Your Agency “How did we get ourselves in this situation in the first place?” you might wonder. You are not alone. Brand advertisers often get themselves into a dead-end situation with their agencies: they are not getting the type of performance they […]
Do-It-For-Me or Do-It-Yourself? How Marketers Should Decide When Outsourcing Their Client/Agency Performance Evaluations is the Right Approach
“Do you like to do it yourself? How is the mood striking you now?” Download a print-friendly version here In the iconic 2005 movie “The 40-Year-Old Virgin,” bookstore assistant Beth (Elizabeth Banks) suggests to main character and nerdy guy Andy Stitzer (Steve Carell) to check the “do-it-yourself” section. “Do you like to do it yourself?” […]
