The Many Hats Marketers Must Wear to Turn Agencies Into Valuable Resources and Effective Collaborators
Mastering agency relationships: Every year, I attend an event organized by the Association of National Advertisers titled “Masters of Marketing.” Strong of 3,000+ attendees, the conference draws top talent from major brands, agencies, and a vast ecosystem of vendors that enable marketing as a discipline. The standard definition of “Mastery” implies both breadth and depth […]
Featured on PRWeb & Virtual Strategy Magazine: ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI — Read PRWeb’s published article — Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course entitled “Agency Management” available now to all ANA […]
Advertising Industry Insider Publishes 2nd Edition of How-to Guide for Effective Brand-Agency Partnerships
Featured on The Business Journals & PRWeb’s Cision: Available for pre-order now, the 2nd edition of Agency Mania by Bruno Gralpois offers best-practices that drive more effective advertiser and agency relationships. — Read the published PRWeb’s article — — Read the published Business Journal article — “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results”, […]
The Marketing Diet: Dieting is not foreign to most of us. Per a food & health survey released by the International Food Information Council Foundation, the number of people on diets to lose weight or to be healthier is up 22 percent from last year, at 36%. That’s right: one out of three individuals are […]
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions There’s a lot to weigh to find the best fit for your agency A deliverable-first model could prove more efficient. Thinking hard about those agency retainers? Sure, many brand and […]
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