What If KPI Stood For More? Reevaluating Agency KPIs
— Read our article on Forbes — Most of us have implemented key performance indicators (KPIs) to measure our progress. Agency KPIs are essential for any organization to measure progress against predetermined objectives and priorities. KPIs let advertisers focus on what matters most, align resources toward achieving those goals, identify areas that need improvement and take corrective […]
Seven Phrases That Defined Advertising In 2022 (And Describe Where The Industry Is Headed Next)
— Read our article posted on Forbes — 2022 challenged us all. “Inclusion” was voted ANA 2022 Marketing Word of The Year. Runners-up were “hybrid” and “metaverse.” If you ask me, those are as worthy as words like “resilience,” “fast-vertising,” “global unrest,” which saturated our news channels. Let’s look at the most impactful drivers of […]
Is your preferred partner program painful or prosperous?
How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps at no other time in our history has the importance of the supply chain been so obvious in companies’ ability to operate and drive organizational growth. Yet the marketing and advertising world has long understood that […]
When chaos calls, will your partnerships thrive or dive?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]
Should advertisers still care about agency awards?
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — — Read our article posted on 4As — Toronto-based creative company, Zulu Alpha Kilo (inspired by the NATO phonetic alphabet, if you were wondering), produced a parody video called “Awards Gone Wild,” making […]
Bruno Gralpois of Agency Mania Solutions accepted into Forbes’ Business Council
Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders. — Download Press Release — BELLEVUE, JANUARY 25, 2022 — Bruno Gralpois, Co-Founder and Principal of cloud-based enterprise agency management solutions, Agency Mania Solutions, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Bruno Gralpois was vetted and […]
