HOW TO MAKE THE “MARRIAGE” OF A NEW CLIENT/AGENCY RELATIONSHIP LAST

— Read the published article on Producers & Procurers iQ — Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In 2016, a French-speaking reality TV show, “Mariés au Premier Regard” (Married at First Sight), aired with an interesting premise: […]