ACHIEVING SUPERIOR SUPPLIER VALUE – COLLABORATION AND FOCUS

Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]

VIDEO: 10 BEST ADVERTISING QUOTES OF APRIL 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

ARTICLE: BRAND ADVERTISERS MUST CONSTANTLY ASSESS AND REFLECT ON THE IMPORTANT ROLE THEY PLAY IN MANAGING THEIR AGENCY PARTNERSHIPS EFFECTIVELY AND RESPONSIBLY

CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]

IN THE NEWS: HOW CMOs MEASURE THE SUCCESS OF CLIENT-AGENCY RELATIONSHIPS (ROI)

Featured on MarTech Advisors — Read the published MarTech Advisor’s article — Marketing budgets are increasingly tight and CMOs struggle to effectively measure ROI and justify investments. In today’s harsh economic climate, C-level executives are asking questions about the accountability of every dollar spent. Even industry heavyweights such as Facebook, Google, and Amazon, are introducing […]

ARTICLE: DISCIPLINE OF AGENCY MANAGEMENT INCREASINGLY MORE DATA-DRIVEN TO SIGNIFICANTLY IMPROVE EFFICIENCIES, EFFECTIVENESS AND ULTIMATELY RELATIONSHIP VALUE

Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]