ARTICLE: WHAT METRICS SHOULD ADVERTISERS USE TO MAKE EFFECTIVE USE OF THEIR AGENCY PARTNERSHIPS?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ hooves in front of the carriage, and when cars came on the scene, protection from the heat and oil of the engine. In other words, […]
ARTICLE: FIVE WAYS FOR ADVERTISERS AND THEIR AGENCIES TO OVERCOME COMMON RELATIONSHIP STRUGGLES THAT GET IN THE WAY OF EFFECTIVE COLLABORATION
If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to overcome common relationship struggles that get in the way of effective collaboration. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In his famous book […]
Advertisers, Get Off Your Agency’s Back!
Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]
ARTICLE: CMOs HIGHLIGHT EXTREMELY FRUSTRATING PROBLEMS AS REASON FOR ENDING A RELATIONSHIP
The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty – as we are now experiencing with the health crisis – to yield greater tension and doubts in our personal and professional lives. Nothing like heightened budget pressure and higher […]
ARTICLE: BRUNO GRALPOIS ON HOW TO NURTURE CLIENT/AGENCY RELATIONSHIPS
By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]
ARTICLE: DISCOVER HOW BRAND ADVERTISERS CAN ENSURE THE EFFECTIVE USE OF BUDGETS AND TALENT WITH AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIPS
How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In the 1994 American […]
ARTICLE: 2018 ADVERTISER/AGENCY PREDICTIONS AND MAJOR TRENDS
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
ARTICLE: FIVE REALISTIC WAYS TO EARN TRUST IN CLIENT/AGENCY RELATIONSHIPS
Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]
ARTICLE: HOW MADISON AVENUE GOT THE FLU, AND WHAT BRAND ADVERTISERS SHOULD DO ABOUT IT
Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]
ARTICLE: WHAT DO GREAT CMOs HAVE IN COMMON?
Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]
ARTICLE: DISCIPLINE OF AGENCY MANAGEMENT INCREASINGLY MORE DATA-DRIVEN TO SIGNIFICANTLY IMPROVE EFFICIENCIES, EFFECTIVENESS AND ULTIMATELY RELATIONSHIP VALUE
Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]
ARTICLE: TOP 10 BEST PRACTICES SUCCESSFUL COMPANIES AND THEIR MARKETING ORGANIZATIONS ARE PUTTING INTO PRACTICE
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]