VIDEO: 10 BEST ADVERTISING QUOTES OF APRIL 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
ARTICLE: WHAT METRICS SHOULD ADVERTISERS USE TO MAKE EFFECTIVE USE OF THEIR AGENCY PARTNERSHIPS?
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or “dashed up,” by the horses’ hooves in front of the carriage, and when cars came on the scene, protection from the heat and oil of the engine. In other words, […]
IN THE NEWS: THE CMO’S RESPONSIBILITY FOR MANAGING AGENCY PARTNERSHIPS
Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]
IN THE NEWS: CMO’S 8 PRIORITIES COME 2020
Featured on ANA Marketing Maestros — Read the published ANA article — It’s never too soon to plan for the future. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative forces, and yes, the fear of the unknown. The conversation around what 2020 will bring for the marketing industry often spans […]
ARTICLE: BRAND ADVERTISERS MUST CONSTANTLY ASSESS AND REFLECT ON THE IMPORTANT ROLE THEY PLAY IN MANAGING THEIR AGENCY PARTNERSHIPS EFFECTIVELY AND RESPONSIBLY
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]
IN THE NEWS: ADVERTISERS, GET OFF YOUR AGENCY’S BACK!
Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]
ARTICLE: DISCIPLINE OF AGENCY MANAGEMENT INCREASINGLY MORE DATA-DRIVEN TO SIGNIFICANTLY IMPROVE EFFICIENCIES, EFFECTIVENESS AND ULTIMATELY RELATIONSHIP VALUE
Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]
