Creating Agency KPIs

Engaging and motivating agency partners is more than a numbers game. We all have implemented Key Performance Indicators (KPIs) to measure progress against our work. Agency KPIs are essential for any organization to measure its progress against predetermined agency objectives and priorities. KPIs let advertisers focus on what matters most, align relevant resources towards achieving […]

KPIDeliver™ Scorecard

Request a feature highlight of the Scorecard Module within solution KPIDeliver™, which enables the centralized management and reporting of important KPIs related to agency relationships and their overall performance: To evaluate their own performance and that of their agencies, advertisers use several Key Performance Indicators (KPIs). These KPIs are often a compilation of several business, […]

What If KPI Stood For More? Reevaluating Agency KPIs

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— Read our article on Forbes — Most of us have implemented key performance indicators (KPIs) to measure our progress. Agency KPIs are essential for any organization to measure progress against predetermined objectives and priorities. KPIs let advertisers focus on what matters most, align resources toward achieving those goals, identify areas that need improvement and take corrective […]

10 Best Advertising Quotes of April 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

The CMO’s Responsibility For Managing Agency Partnerships

Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]

CMO’s 8 Priorities Come 2020

Featured on ANA Marketing Maestros — Read the published ANA article — It’s never too soon to plan for the future. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative forces, and yes, the fear of the unknown. The conversation around what 2020 will bring for the marketing industry often spans […]

Advertisers, Get Off Your Agency’s Back!

Featured on The Marketing Dive: Advertisers, if you want success, it’s time to get off your agency’s back. — Read the published Marketing Dive article — You’re thinking, “But why? I’m paying them!” Yes, you foot the bill to retain a brilliant agency to extend your creative thinking and help you meet your goals, so shouldn’t they […]

Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value

Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]