Industry Update Volume 54

Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]

10 Best Advertising Quotes of April 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Guest interview with Bruno Gralpois

Featured on SuperbCrew Editorial: Below is our recent interview with Bruno Gralpois, the co-founder of Agency Mania Solutions, a premier service and technology firm specializing in helping companies realize the transformational value of managed partnerships. — Read the published SuperbCrew interview — Bruno is the author of best-seller “Agency Mania,”  the former chair of the Association […]

10 Best Advertising Quotes of February 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Raja Rajamannar (CMO Mastercard), Barry Byrne (Global Head of Marketing adidas),  and Bruno Cardinali (CMO Popeyes Louisiana Kitchen), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 Best Advertising Quotes of January 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Automation is the Future of Effective Client/Agency Partnerships

Featured on 4A’s and ANA: Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is propelled by the increasingly clever use of technology to streamline and automate everyday tasks, especially those that are tedious, prone […]

10 Best Advertising Quotes December 2020

  Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.  

Automation is the Future of Effective Client/Agency Partnerships

Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is propelled by the increasingly clever use of technology to streamline and automate everyday tasks, especially those that are tedious, prone to human error and particularly […]

The Battle for Digital Marketing Talent is On, Underscored by Continued Mergers and Acquisitions (M&As) Activity Within the Industry Over the Past Few Years

The battle for digital marketing talent is on, underscored by continued mergers and acquisition (M&As) activity within the industry over the past few years.       Download a free print-version here By: Bruno Gralpois, Principal and Co-founder of Agency Mania Solutions Everyone is competing for the same talent, from advertisers building their own in-house agencies, […]

Are You Prepared for Voice-Based Marketing?

Featured on MarTech Advisor: — Read MarTech Advisor’s published article — A ‘voice-based everything’ future is coming. The smart speaker market has grown 210% from last year- from 2.9 million units to 9 million (according to Garner, the voice-based speaker market will grow to $2 billion by 2020). Voice-activated gadgets are almost the new normal. So, […]

In Defense of the Agency/Client Lunch

Featured on AdNews: — Read the AdNew’s published article — Just as it was in the good old days of agency life, a critical task of account service is developing strong relationships with clients by becoming a trusted advisor and an extension of their marketing department. Back in the day, this often happened over a […]

10 Inspiring Quotes About Advertising

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.