ARTICLE: THE ORGANIZED FEEDBACK FRAMEWORK

Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read the published article from the Association of National Advertisers–               All relationships flourish on feedback. All relationships require input […]

ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH

Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]

FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM

Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]

PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER

Featured on ANA Marketing Maestros: Additional disruption?  Greater turmoil?  Further transformation?  What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late if you arrive early. This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for […]

ARTICLE: PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER

Additional disruption?  Greater turmoil?  Further transformation?  What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late if you arrive early. This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for his truisms, captures our insatiable […]

PARTNERING FOR SUCCESS

Our visual: showcases the 10 essential ingredients to PARTNERING for success. We breakdown what we’ve learned over decades about top-performing partnerships and how to achieve long-term success.                  To request a complimentary electronic copy of any above visuals, please contact [email protected]  

IN THE NEWS: CLIENTS AND AGENCIES ALIKE DESERVE BETTER PARTNERSHIP PRACTICES

Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]

IN THE NEWS: USE THE VALUE INDEX TO SHOW ROI

Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]

ARTICLE: BRAND ADVERTISERS MUST CONSTANTLY ASSESS AND REFLECT ON THE IMPORTANT ROLE THEY PLAY IN MANAGING THEIR AGENCY PARTNERSHIPS EFFECTIVELY AND RESPONSIBLY

CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]

IN THE NEWS: ACCOUNTABILITY IN AGENCY-CLIENT RELATIONSHIPS IS A TWO-WAY STREET

Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]