Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]
Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]
A CMO’s Wake-up Call: not Who but How
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with. A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]
Getting Stuff Done – Better, Faster, Smarter
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]
