VOLUME 66

Industry Updates Volume 66

Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]

AGENCY MANIA SOLUTIONS IS A SPONSOR OF ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE

Agency Mania Solutions Returns as Q&A Sponsor of the 2021 ANA Advertising Financial Management Conference Agency management platform and professional services firm reissued its support for the conference mission to drive greater efficiencies, cost savings and ROI in advertising and marketing. SEATTLE – JUNE 24, 2021 – Agency Mania Solutions (AMS) announced today its sponsorship and support […]

ARTICLE: WHAT TO EXPECT IN AGENCY FINANCIAL MANAGEMENT IN 2019

What to Expect in Agency Financial Management This Year: The advertising industry has always been a resourceful community where its many participants share best practices and openly discuss challenges that get in the way of prosperity and effective collaboration. I’ve been privileged to attend many events over the years while on the client side, and […]

ARTICLE: DISCOVER HOW BRAND ADVERTISERS CAN ENSURE THE EFFECTIVE USE OF BUDGETS AND TALENT WITH AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIPS

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In the 1994 American […]

ARTICLE: 2018 ADVERTISER/AGENCY PREDICTIONS AND MAJOR TRENDS

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]

IN THE NEWS: WHY I DITCHED THE CANNES AD FEST AND HEADED WEST THIS YEAR

Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]

HOW CAN ADVERTISERS SUCCESSFULLY OVERCOME THE INHERENT COMPLEXITY OF TODAY’S MARKETING OPERATIONS AND STREAMLINE PARTNERSHIP EFFORTS WITH THEIR AGENCIES?

Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci believed, and I do too. However, marketing has never been more complex: advanced programmatic buying, social media engineering, behavioral targeting, attribution and purchase propensity models, mobile programming, complex […]