VOLUME 66
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]
Agency Mania Solutions sponsors ANA’s AFM Conference
Agency Mania Solutions Returns as Q&A Sponsor of the 2021 ANA Advertising Financial Management Conference Agency management platform and professional services firm reissued its support for the conference mission to drive greater efficiencies, cost savings and ROI in advertising and marketing. SEATTLE – JUNE 24, 2021 – Agency Mania Solutions (AMS) announced today its sponsorship and support […]
PRESS RELEASE: AGENCY MANIA SOLUTIONS IS A SPONSOR OF ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE
Agency management platform and professional services firm supports conference mission to drive greater efficiencies, cost savings and ROI in advertising. SEATTLE – April 23, 2019 – Agency Mania Solutions announced today its sponsorship and support of the 2019 ANA Advertising Financial Management Conference held April 28-May 1, in Phoenix. The advertising industry’s gathering of top […]
ARTICLE: WHAT TO EXPECT IN AGENCY FINANCIAL MANAGEMENT IN 2019
What to Expect in Agency Financial Management This Year: The advertising industry has always been a resourceful community where its many participants share best practices and openly discuss challenges that get in the way of prosperity and effective collaboration. I’ve been privileged to attend many events over the years while on the client side, and […]
ARTICLE: DISCOVER HOW BRAND ADVERTISERS CAN ENSURE THE EFFECTIVE USE OF BUDGETS AND TALENT WITH AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIPS
How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In the 1994 American […]
ARTICLE: 2018 ADVERTISER/AGENCY PREDICTIONS AND MAJOR TRENDS
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
ARTICLE: A STEP-BY-STEP APPROACH TO CONDUCTING AGENCY QUARTERLY BUSINESS REVIEWS THAT STRENGTHEN THE WORK AND IMPROVE COLLABORATION
Download a print-friendly version here How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side will remember their first QBR (Quarterly Business Review). Unless you are adequately prepared, it feels a bit like getting ready to jump in a pool without knowing how deep the water is […]
ARTICLE: TOP 10 BEST PRACTICES SUCCESSFUL COMPANIES AND THEIR MARKETING ORGANIZATIONS ARE PUTTING INTO PRACTICE
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]
IN THE NEWS: WHY I DITCHED THE CANNES AD FEST AND HEADED WEST THIS YEAR
Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]
ARTICLE: HOW THE WINNER OF THE MOBILE GRAND PRIX CANNES LIONS SIGNALS THE SUPREMACY OF CONTENT AND THE SLOW DEATH OF TRADITIONAL ADVERTISING
Download a print-friendly version here This Piece of Cardboard Will Take You Halfway Around the World Advertising is dead, long live branded content! Advertising was king. A new monarch is now succeeding it to the marketing throne: branded content. For the history aficionados, the original phrase (“The King is Dead, Long Live the King!”) was […]
HOW CAN ADVERTISERS SUCCESSFULLY OVERCOME THE INHERENT COMPLEXITY OF TODAY’S MARKETING OPERATIONS AND STREAMLINE PARTNERSHIP EFFORTS WITH THEIR AGENCIES?
Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci believed, and I do too. However, marketing has never been more complex: advanced programmatic buying, social media engineering, behavioral targeting, attribution and purchase propensity models, mobile programming, complex […]
