HOW ADVERTISERS CAN GIVE THEIR AGENCIES ACTIONABLE FEEDBACK

Ageless principles advertisers should follow to give agencies productive performance feedback and drive meaningful improvements. — Read it published by the Association of National Advertisers — — Download a PDF copy of the article —  The value of annual or semi-annual performance reviews is now universally understood. They are opportunities for the client and agency […]

IN THE NEWS: THE DOMINO EFFECT

Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships.   — Read the published AdExchanger article  — We are all too familiar with the chain reaction produced when one event sets off a series of inevitable events. Today’s economic crisis and COVID-19 pandemic has also set […]