How advertisers can give their agencies actionable feedback
Ageless principles advertisers should follow to give agencies productive performance feedback and drive meaningful improvements. The value of annual or semi-annual performance reviews is now universally understood. They are opportunities for the client and agency teams to provide useful feedback to improve the work relationship and the overall partnership. Few, if any, would risk bypassing […]
The Domino Effect
Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. — Read the published AdExchanger article — We are all too familiar with the chain reaction produced when one event sets off a series of inevitable events. Today’s economic crisis and COVID-19 pandemic has also set […]
Anticipating the Cascading Impact of the Covid-19 Crisis on the Advertising Industry and Client/Agency Relationships
The Domino Effect: Bracing for Impact In 2009, at the “The World in Domino – The Show with the Flow” event held in Leeuwarden, Netherlands, 4,491,863 dominos toppled. This represented the highest ever documented number of consecutive falling domino stones, setting a new world record. The concept has encouraged many aficionados to break world records […]
