How advertisers can give their agencies actionable feedback

Ageless principles advertisers should follow to give agencies productive performance feedback and drive meaningful improvements. The value of annual or semi-annual performance reviews is now universally understood. They are opportunities for the client and agency teams to provide useful feedback to improve the work relationship and the overall partnership. Few, if any, would risk bypassing […]

The Domino Effect

Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships.   — Read the published AdExchanger article  — We are all too familiar with the chain reaction produced when one event sets off a series of inevitable events. Today’s economic crisis and COVID-19 pandemic has also set […]