ARTICLE: HOW BRAND ADVERTISERS CAN MAKE EFFECTIVE USE OF RETAINER FEES WITHOUT GETTING BURNED
Download a print-friendly version here Your Agency Fees Are Burning Too Fast. Now What? There are at least three million burn cases every year in the United States. Yet burns are highly preventable. In the advertising world, “burn” has a vastly different meaning, and a controlled burn is more the focus. The large majority of […]
