Will You Conduct an Agency Review this Year?
Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]
How to Handle the Heat of Agency Transitions
— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency transition…without getting burned in the process. Last year was terribly “hot” in advertising, and if you are wondering, I am not referring to global warming or the steamy agency work […]
How Agency Training and Onboarding Can Significantly Improve Client/Agency Engagement and Drive Cost-Effective Use of Talent
The New Efficiency Frontier: Online Agency Onboarding How long does it take for the average individual to be up and running efficiently in a new role? 60, 90, perhaps 120 days? In a fast moving and competitive environment where clients change agencies regularly and agency personnel attrition reaches astronomical figures, brand advertisers see new agency […]
