ARTICLE: THE ORGANIZED FEEDBACK FRAMEWORK

Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read the published article from the Association of National Advertisers–               All relationships flourish on feedback. All relationships require input […]

ACHIEVING SUPERIOR SUPPLIER VALUE – COLLABORATION AND FOCUS

Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]

VIDEO: 10 BEST ADVERTISING QUOTES OF APRIL 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Marla Kaplowitz (CEO 4As), Ivan Pollard (Global CMO General Mills), and Marc Pritchard (Chief Brand Officer Procter & Gamble), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

IN THE NEWS: TRANSACTIONAL RELATIONSHIPS ARE OUT

Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]

IN THE NEWS: 4A’S RELATIONSHIP MANAGEMENT BEST PRACTICES GUIDANCE

Featured on 4A’s — Read the published 4A’s article — Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and […]