FOUR TYPES OF RISK PROFILES WHEN WORKING WITH AGENCY PARTNERS – WHAT’S YOURS?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — Read the published article by Producers and Procurers IQ — From choosing what stock or bond to purchase to deciding whether you should travel or […]
ARTICLE: HOW MUCH RISK BRAND ADVERTISERS ARE WILLING TO TAKE WITH THEIR AGENCY PARTNERS, AND WHAT IMPACT IT HAS ON THEIR OVERALL PERFORMANCE
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
ARTICLE: 5 CONSIDERATIONS TO KEEP IN MIND WHEN CHOOSING BETWEEN RETAINER AND DELIVERABLE-FIRST
5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First By Bruno Gralpois, Co-founder and Principal at Agency Mania Solutions There’s a lot to weigh to find the best fit for your agency A deliverable-first model could prove more efficient. Thinking hard about those agency retainers? Sure, many brand and […]
ARTICLE: EVOLVING HOW MARKETING EXECUTIVES THINK ABOUT MANAGING THEIR MARKETING BUDGETS AND DRIVING FISCAL ACCOUNTABILITY
Don’t work your “non-working” too hard. How much non-working spend is too much or too little? The most controversial topic among brand advertisers, C-suite executives and agency leaders is no doubt the infamous working and non-working spend ratio. It often makes the headline in investor calls when the CFO or CMO announces major cuts in […]