RosterDeliver™

This Roster Management Software enables this client to optimize and simplify its agency roster, making it easy for marketers for search for a given agency.

How to Keep Employees at the Top of Their Game

      Four ways the marketing industry can overcome its growing talent shortage.  Download a print-friendly version here By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator If marketing had a TV show like NBC’s “America’s Got Talent,” what would it look like? In lieu of singers, entertainers, dancers, magicians, and comedians, we would […]

CMOs Highlight Extremely Frustrating Problems as Reason for Ending a Relationship

The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty – as we are now experiencing with the health crisis – to yield greater tension and doubts in our personal and professional lives. Nothing like heightened budget pressure and higher […]

2018 Advertiser/Agency Predictions and Major Trends

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]

Five Realistic Ways to Earn Trust in Client/Agency Relationships

Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]

How Madison Avenue Got the Flu, and What Brand Advertisers Should do About It

Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]

Make the Logo Bigger!

20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.

Working Your Non-Working Too Hard

Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. Brought to you by Bruno Gralpois of Agency Mania Solutions. 

Less is More, More is Less

  How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. Brought to you by Bruno Gralpois of Agency Mania Solutions.