Top 5 Ways Brand Advertisers Can Foster Real, Sustained Collaboration Between Their Roster Agencies and Create Better, Faster, Stronger Work…Together
Download a print-friendly version here How Marketers Can Get Their Agencies to Collaborate The first part of “Ménage à trois” comes from the Latin mansionem, “dwelling,” and old French word that meant “management of a household.” The concept of managing and orchestrating a carefully assembled roster of agencies has been particularly popular among brand advertisers […]
4 Ways Brand Advertisers Can Implement the Right Agency Model and Unlock the Transformational Value of Their Agency Partnerships
Blind Men and the Elephant: Download a print-friendly version here “It was six men of Indostan To learning much inclined, Who went to see the Elephant (Though all of them were blind), That each by observation Might satisfy his mind.” In his infamous poem “The Blind Men and the Elephant,” 19th century American poet John […]
Committing to Reciprocal Feedback Before Making Agency Review Decision
Download a print-friendly version here Le Divorce I’ve been told all my life that everything sounds sexier in French, from ordering wine from the Bordeaux region at the dinner table to whispering “c’est la vie” after missing a connecting flight. Almost everything I might add. There are some words that, no matter the pronunciation, still […]
