The Primary Drivers Behind the Move to Deliverable-First Pricing with Agencies
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at the menu. You place our order. The dishes you ordered are specialties of that restaurant. After you enjoy your meal, you ask for the check. You get an itemized list […]
Automating the SOW Process (Mondelez)
Featured on ANA’s Insight Brief: New ANA research reveals shifts in agency comp practices — Read the published article — With increasing pressure to cut costs, Mondelez decided to take a look at its rudimentary, manual scope of work (SOW) process to see if there was a financial benefit in automating and updating it. Originally, […]
Agency Mania Solutions Presents at Association of National Advertiser’s Members-Only Conference
Co-Founder Bruno Gralpois to speak on improving marketing outcomes through efficient scoping and briefing: SAN FRANCISCO – April 25, 2018 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will present as a guest speaker at the Association of National Advertisers (ANA) Business to Business Members-Only Conference at Wells Fargo on April 25, discussing how large advertisers […]
How Effective Briefing Ensures Clients Get Better Work From Their Agencies
Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am referring to the number one contributing factor to wasted marketing dollars and troubled client/agency relationships: briefs that are often way too loose, incomplete and seriously […]
Five Scope of Work and Input Briefing Best Practices Successful Companies Follow to Consistently Increase Marketing Performance and Drive Efficiencies
Download a print-friendly version here Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear or simply missing or lost. If you ever shopped at IKEA and attempted to put together any large piece of furniture without directions and with […]