How Effective Briefing Ensures Clients Get Better Work From Their Agencies
Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am referring to the number one contributing factor to wasted marketing dollars and troubled client/agency relationships: briefs that are often way too loose, incomplete and seriously […]
3 Keys to Finding the Best Celebrity Endorsement for Your Brand
Featured on the ANA: — Read the published ANA article — Two years ago, the Lincoln Motor Co. needed help. Following a long skid, the Dearborn, Mich.–based luxury car company was coming off a reported 32-year low in sales. Once considered a leader of the American car industry, the brand had become an afterthought for […]
Five Scope of Work and Input Briefing Best Practices Successful Companies Follow to Consistently Increase Marketing Performance and Drive Efficiencies
Download a print-friendly version here Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear or simply missing or lost. If you ever shopped at IKEA and attempted to put together any large piece of furniture without directions and with […]
