From Turmoil to Triumph in the Trump Era
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity “Forward-Looking Statements and Economic Risk Disclaimer: This report contains forward-looking statements that are subject to risks and uncertainties, including but not limited to macroeconomic conditions, fluctuations in consumer demand, supply chain disruptions, inflationary pressure, interest rate volatility, […]
Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore, dissect, and debate the trends that are shaping the industry today and for years to come. The advertising industry has entered a transformative phase, its most profound in decades, as […]
Breaking Silos: The Key to Effective Cross-Agency Teamwork
How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success! The largest brands in the world rely on a web of agencies across several advertising and marketing disciplines. Some brands have dozens, even hundreds, of agency partners working on their behalf. The ability of their agencies to seamlessly collaborate and work together […]
Discovering Pearls: How To Find The Perfect Agency Partner
A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding. The chances of finding a natural pearl in an oyster are very low. It is estimated that one in […]
ScopeDeliver™ Reconciliation
Request more information on the Reconciliation add-on module within our agency scoping solution, ScopeDeliver™, that allows clients to continually track and review actuals against budgets along with the status of their SOW (scope of work): The functions of scope management are scope, financial reconciliation, and progress tracking. Once budgets have been set, the deliverables have […]
Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]
Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]
A CMO’s Wake-up Call: not Who but How
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with. A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]
Getting Stuff Done – Better, Faster, Smarter
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]
ScopeDeliver™ SOW Survey
Request more information on the SOW Survey module within our agency scoping solution ScopeDeliver™, which offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the […]
ScopeDeliver™ capabilities explained
ScopeDeliver™ is an end-to-end agency scoping tool designed to streamline annual staffing/financial planning and ongoing management of deliverables, and agency and supplier resources. SOW software solutions done right! Learn more at https://agencymania.com/solutions/scopedeliver/
