A CMO’s Wake-up Call: not Who but How

Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with.   A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]

Getting Stuff Done – Better, Faster, Smarter

Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.   In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]

Run, Forrest, Run.

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator   In the 1994 American film Forrest Gump, based […]

ScopeDeliver™ SOW Survey Add-On

Request a feature highlight of the SOW Survey Add-On within scoping solution ScopeDeliver™ that offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the year, […]

ScopeDeliver™ capabilities explained

ScopeDeliver™ is an end-to-end agency scoping tool designed to streamline annual staffing/financial planning and ongoing management of deliverables, and agency and supplier resources. SOW software solutions done right! Learn more at https://agencymania.com/solutions/scopedeliver/

Partnership management software explained

Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, effectively manage resources and contracts, monitor related […]

ScopeDeliver™ Progress Tracking

Request a feature highlight of the module inside scoping solution, ScopeDeliver™, that allows clients to continuously monitor and review the status of their SOW so they manage resources more effectively and ensure they stay on track to deliver against their objectives: Scope management is essentially centered on two concepts: planning and managing. Once scopes have […]

ScopeDeliver™ Scope Swapping

Request a feature highlight of the module inside agency scoping solution, ScopeDeliver™, that allows clients to continually adjust and refine their SOW and list of deliverables or projects based on an agreed-upon set budget: Once scopes are finalized along with agency retainers or project fees, the planning process ends and the work begins. Inevitably, over […]

ScopeDeliver™ Negotiation Tracker

Request a feature highlight of the module inside ScopeDeliver™ to improve the negotiation process with agencies: The process of getting alignment on scope of work expectations and agency financials is a common planning activity for brand advertisers. Once the client has articulated the scope requirements, the agency submits their proposal based on the agreed-upon compensation […]

Gilead Science’s Integrated Platform

An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.