UNDERSTANDING THE DIFFERENCE BETWEEN A SCOPE AND A BRIEF (CHECKLIST)

Request a checklist to help you decide the best document to use – an SOW or a brief: There has been continued confusion in our industry about the difference between a scope of work, or statement of work (SOW), and a brief. Some may wonder: Do we need both of these? Are they redundant or […]

SCOPEDELIVER’S INTERNAL BENCHMARKING

Request a feature highlight of the module inside ScopeDeliver™ to collect, aggregate, and report historical costs to assist in the negotiation and alignment process with agencies: An important part of the scope of work (SOW) process is the review and approval of the agency’s fee or cost submission required to carry out the work described […]

IN THE NEWS: TRANSACTIONAL RELATIONSHIPS ARE OUT

Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]

ARTICLE: IMPROVING WORK QUALITY, EFFICIENCY, AND TRANSPARENCY, WITHOUT FALLING INTO COMMON SCOPE OF WORK TRAPS THAT UNDERMINE MARKETING EFFORTS

Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages the allocation of its internal and agency resources– human and financial–no longer needs to be established. The years of having advertisers trade scope documents and agency financials via email or […]

ARTICLE: HOW EFFECTIVE BRIEFING ENSURES CLIENTS GET BETTER WORK FROM THEIR AGENCIES

Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am referring to the number one contributing factor to wasted marketing dollars and troubled client/agency relationships: briefs that are often way too loose, incomplete and seriously […]

ARTICLE: FIVE SCOPE OF WORK AND INPUT BRIEFING BEST PRACTICES SUCCESSFUL COMPANIES FOLLOW TO CONSISTENTLY INCREASE MARKETING PERFORMANCE AND DRIVE EFFICIENCIES

Download a print-friendly version here  Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear or simply missing or lost. If you ever shopped at IKEA and attempted to put together any large piece of furniture without directions and with […]