2022 Year in Review of Client/Agency Industry Updates

Looking back at 2022: Trends, news, and future thinking— and how they will impact 2023. Newsworthy Reports and Recent Developments At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments. […]

Transactional Relationships Are Out

Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]

Indexing Agency Value to Drive More Effective Use of Talent, Improving Performance and ROI

Rethinking Agency Performance: The Value Index: Let’s face it: brand advertisers are far more savvy than they used to be. They set targets to quantitatively measure the effectiveness of their agencies. They know how to evaluate the health of their agency relationships and the quality of engagement by conducting regular qualitative performance reviews. Advertisers have […]

Adopting Smarter Ways to Conduct Agency Reviews and New Business Pitches

Ending the Traditional Pitch Mania: I’ve seen it all, it seems. I’ll bet you have, too. The endless RFPs. The RFPs from hell. The poorly run ones. The ones filled with regrets and disappointments on both sides. If you are an advertiser, you’ve probably run many agency reviews in your career, hoping to find the […]

How to Detect the Early Signs of Inefficiencies in Client/Agency Relationships, and What to do About It…Before It’s Too Late

How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it…before it’s too late. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road […]