How Advertisers Can Learn From Debacles Like Samsung’s Recent Agency Partnership Audit
Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The marketing industry is still in shock, following the announcement that Samsung Electronics Co.’s presumed audit of its agency practices and operations led to various layoffs and the departure of top […]
Will You Conduct an Agency Review this Year?
Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]
How to Handle the Heat of Agency Transitions
How to conduct an effective, smooth and expedient agency transition …without getting burned in the process.
How to Handle the Heat of Agency Transitions
— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency transition…without getting burned in the process. Last year was terribly “hot” in advertising, and if you are wondering, I am not referring to global warming or the steamy agency work […]
How Agency Training and Onboarding Can Significantly Improve Client/Agency Engagement and Drive Cost-Effective Use of Talent
The New Efficiency Frontier: Online Agency Onboarding How long does it take for the average individual to be up and running efficiently in a new role? 60, 90, perhaps 120 days? In a fast moving and competitive environment where clients change agencies regularly and agency personnel attrition reaches astronomical figures, brand advertisers see new agency […]
