Bruno has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. This dedication to improving advertiser-agency relationships has earned him the role as an expert in the industry.
As described in his international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results, Bruno encourages advertisers to focus less on managing their agencies, and more on working in tandem to build brands backed by a strong and trusting partnership. This belief led to Bruno both co-founding Agency Mania Solutions, a company dedicated to helping brand advertisers navigate change and drive better business outcomes with their agencies.
Drive by best practices, Bruno previously built a first-of-its-kind agency management department at Visa Inc. At Microsoft, Bruno developed a company-wide approach to increase the brand’s global strength through successful agency partnerships, earning him the Marketing Excellence Award from CEO Steve Ballmer. Bruno has also held leadership positions in pre-IPO high-tech companies Razorfish and Visio, served as Head of Relationship Marketing at Clearwire/Sprint, and as Chair of the Association of National Advertisers Client/Agency Committee.
His leadership on both the client and the agency side has shaped this push for an industry-wide initiative to improve understanding and practices in agency management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for brand advertisers and their teams, and helping to build effective advertiser-agency relationships.