Agency Relationship Expert Bruno Gralpois Hosts Association of National Advertisers’ E-Training on Effective Agency Management
Agency Relationship Expert Bruno Gralpois hosts Association of National Advertisers E-Training on Effective Agency Management ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI SEATTLE – November 16, 2018 – Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course […]
Why Read Agency Mania 2
New edition, published by Beaufort Books, presents insights and best practices for brand managers, marketers and advertisers, including step-by-step processes on how to pursue, manage and maintain stronger partnerships that yield more cost-effective results. Available in early 2019, the book is now available for pre-ordering at major bookstores and retailers including Amazon.com, Target.com and Barnes & Noble. Learn more […]
Introduction of Agency Mania 2nd Edition
Nearly a decade later, an updated version of Bruno Gralpois’ best-seller and industry reference on how to drive ROI and create more mutually accountable brand/agency relations. Available in early 2019, the book is now available for pre-ordering at major bookstores and retailers including Amazon.com, Target.com and Barnes & Noble. Learn more here
