Agency Management in 2019
A look back and what it means for 2020: I am fortunate to have spent the majority of my career working with and learning from some of the most powerful and innovative brands in the world. 2019 was no exception. Many of my conversations with CMOs and brand advertisers focus on the dynamic of having […]
Why Fixing the Agency Relationship is Worth It
Featured on AdExchanger & ANA: Brand reap great value in fixing the agency relationship before replacing. — Read the published AdExchanger article — — Read the published ANA Marketers Article — Breakups happen, especially between clients and their agencies. But what is most shocking is that nearly one third of agency-client relationships last less than […]
