How Brand Advertisers Approach to Payment Terms May Have a Profound Downstream Impact on the Viability of the Advertising Industry
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of “effective financial management” by advertisers, it has now been upgraded to a whole new level: “responsible” industry practices that may impact the viability of an […]
How Marketers Can Build Better Agency Relationships
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — has been growing in importance as demands on both sides of increase, from pressure to produce growth to managing marketing across an increasing number of […]
