How Marketers Can Build Better Agency Relationships

Ending the Mania:

Read WARC’s Published Article


Agency relationship management – which brings discipline to the practice of maintaining a productive relationship between agency and client — has been growing in importance as demands on both sides of increase, from pressure to produce growth to managing marketing across an increasing number of new business models and platforms. Over the past several years we have seen more movement with agencies and clients than ever before, always looking for the best deal. This article dives into best practices for agency management, pitching & agency selection, and agency models & structures. After reading this article you will be more readily prepared for these challenges:

  • What is required for a strong agency partnership.
  • How to conduct a successful agency search.
  • Ways of getting your agency to deliver outstanding work.

By Bruno Gralpois, Co-Founder & Principal of Agency Mania Solutions

April 3rd, 2020