How to Manage Effective Agency Negotiations

Watch this video recap of our article where Bruno discusses all of the various ways in which negotiations play a part in every aspect of the client-agency relationship. — Read the article here —      

How to Manage Effective Agency Negotiations

The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book — In October 2018, the “Girl with Balloon” painting by the street artist known as Banksy sold at Sotheby’s auction house in London for $1.4 million. Within seconds after the painting […]

Industry Update Volume 56

Executive Summary – Monthly Recap Three of the world’s top billionaires—Jeff Bezos, Richard Branson, and Elon Musk—are in a thrilling space race. In the meantime, back on Earth, the world of advertising is dealing with less celestial but equally exciting challenges: data and privacy, machine learning and automation, ecommerce growth, and changing consumer behaviors. For […]