Looking back at 2022:
Trends, news, and future thinking— and how they will impact 2023.
Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Executive Summary…………….page 3
Agency: Roster changes summary…………….page 6
Apparel and luxury………………………………………………………………………………………………6
Automobile…………………………………………………………………………………………………………..7
Consumer Packaged Goods (CPG)……………………………………………………………………7
Entertainment and media……………………………………………………………………………………7
Financial services………………………………………………………………………………………………..8
Food and beverage…………………………………………………………………………………………….8
Insurance…………………………………………………………………………………………………………… 10
Personal care……………………………………………………………………………………………………. 10
Other…………………………………………………………………………………………………………………… 11
Manufacturing……………………………………………………………………………………………………. 11
Pharma and health…………………………………………………………………………………………….. 11
Retail………………………………………………………………………………………………………………….. 12
Technology………………………………………………………………………………………………………… 12
Travel and accommodations……………………………………………………………………………. 13
Services…………………………………………………………………………………………………………….. 13
Top agencies in the world by 2021 revenue…………………………………………………… 15
Talent: Securing the right talent and resources
Year-end summary……………………………………………………………………………………………..17
Key takeaways and predictions……………………………………………………………………….. 18
Talent…………………………………………………………………………………………………………………. 18
Employment in the advertising industry………………………………………………………….20
In-house agencies…………………………………………………………………………………………….20
New agencies, capabilities, and reorganizations…………………………………………… 21
Partnerships and collaboration………………………………………………………………………..26
Research and organizing for success……………………………………………………………..26
Responsible advertising………………………………………………………………………………….. 27
Training and new ways of working…………………………………………………………………. 30
2022 Agency profiles………………………………………………………………………………………. 31
Noteworthy quotes………………………………………………………………………………………….. 33
Work and Performance: Driving better work, stronger performance, and value from the partnership
Year-end summary…………………………………………………………………………………………… 39
Awards and recognition…………………………………………………………………………………..40
Creativity and noteworthy work……………………………………………………………………… 43
Industry stats, trends, and projections……………………………………………………………. 44
Business and digital transformation……………………………………………………………….. 45
Fight against racism, climate change, and social inequities…………………………. 46
Other/miscellaneous performance and work-related news………………………….. 46
Metaverse efforts………………………………………………………………………………………………47
Noteworthy quotes………………………………………………………………………………………….. 48
Financials: Driving efficient use of resources
Year-end summary…………………………………………………………………………………………… 54
Industry stats and projections………………………………………………………………………….55
Worldwide advertising………………………………………………………………………………..55
US advertising……………………………………………………………………………………………..55
Digital advertising……………………………………………………………………………………….56
Media, programmatic, and social……………………………………………………………….56
Super Bowl, World Cup, recession, and political……………………………………… 57
Other/miscellaneous…………………………………………………………………………………..58
Key client budget moves………………………………………………………………………………….58
Digital giants……………………………………………………………………………………………………..58
Holding companies’ financial results………………………………………………………………59
Agency financials and budget cuts…………………………………………………………………62
Mergers and acquisitions (M&As) activity and reorganization……………………… 63
Payment terms and compensation………………………………………………………………….68
Noteworthy quotes…………………………………………………………………………………………..68
Learn more: Additional Resources
Get a copy of Agency Mania 2nd Edition………………………………………………………..73
Subscribe for updates……………………………………………………………………………………….73
Visit our new website………………………………………………………………………………………..73
View our article archive…………………………………………………………………………………….73
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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