Industry Updates: Looking ahead to 2024
How the trends & news of 2023 will impact us this year.
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews & Roster Changes – which is how we categorized our booklet.
This thoughtfully curated resource encapsulates the essence of the 2023 advertising landscape, meticulously examining key moments that have shaped the industry. Drawing from a consolidation of our monthly Industry Updates, we delve into each practice area to provide you with the essential takeaways from 2023. Our booklet not only presents a thorough recap of 2023’s pivotal moments, but also acts as a guide to the year ahead, supplying you with insights into what 2024 may bring to the dynamic world of advertising.
Disclaimer: The annual AMS Industry Update booklet provides a summary and analysis of noteworthy agency/client developments gathered from recent trade-related publications and news media.
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