Executive Summary
More than 15,000 attended the five-day Cannes Lions International Festival of Creativity in June. The expectation of many is that AI will be the enabler of human creativity. Havas, for example, is referring to itself as an “AI-driven organization fueled by human ingenuity.”
On the first day of Cannes Lions, Apple marketing leader Tor Myhren made a case for human creativity as the industry’s savior and superpower. An inspiring call to action perhaps, but many are questioning the fate of human talent in an AI age. AI is big. Point in case: AI chipmaker Nvidia became the first company to reach a market capitalization of $4 trillion, getting there before Apple and Microsoft (currently the only members of the $3 trillion club).
AI is changing the world of advertising faster than any other development in the past century. Here is another way to put it: If you took a yearlong sabbatical in Bali and disconnected from the advertising and corporate world (lucky you!), you probably wouldn’t recognize it when you returned. This Industry Update is the single best way to get you caught up. Welcome back!
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 8
Financials…………………………. page 12
Agency Reviews and Roster Changes……………… page 17
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Disclaimer: Our bimonthly Industry Updates provide a summary and analysis of noteworthy client-agency developments gathered from recent trade-related publications and news media. The information presented is based on publicly available sources and should not be considered exhaustive.
