Co-Founder Bruno Gralpois to speak on improving marketing outcomes through efficient scoping and briefing:
SAN FRANCISCO – April 25, 2018 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will present as a guest speaker at the Association of National Advertisers (ANA) Business to Business Members-Only Conference at Wells Fargo on April 25, discussing how large advertisers can tighten up the scope of work and client briefing process with agencies to increase marketing effectiveness and drive cost-efficiencies. After years on both sides of the advertiser-agency relationship, Bruno co-launched Agency Mania Solutions, a SaaS platform and professional services firm for agency management to help brands optimize professional outcomes by managing the dynamics of the client and agency relationship.
The ANA enhances career development and advances, promotes and protects the interests of marketers through training and events such as this members-only conference. Marketers from across the country will come together to discuss driving business growth by honing their strategic direction, generating strong business-to-business branding programs and focusing on customer satisfaction and loyalty.
“These conferences provide marketing professionals with a unique opportunity to gather together, grow and learn from each other,” said Gralpois. “I’m excited to share tips with B2B marketing leaders so they can improve their scoping and briefing practices, get better output from their agencies and better mileage from their budget.”
WHAT: “Tighten Your Scoping and Briefing Process; Increase Your Marketing Effectiveness”
In this session, Gralpois will demonstrate how poor scoping and briefing can lead to marketing inefficiencies and misguided efforts, as evidenced by a recent study which found that nearly three in four (73 percent) of agencies claimed that clients provided poor briefing guidance. Gralpois will also delve into specific steps attendees can take to elevate the scope of work and assignment brief process, including best practices and automated solutions that can help decrease costs and transform them into highly cost-efficient growth engines for their organization. Attendees will also glean tips on how to build and maintain stronger partnerships and hear success stories using Agency Mania Solutions’ approach and SaaS-based agency management software .
WHEN: Wednesday, April 25 at 9 a.m. PT
WHERE: Wells Fargo, Market Annex Building, San Francisco
WHO: Gralpois has been instrumental in establishing agency management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. This dedication to improving advertiser-agency relationships has earned him the moniker: The Advertising Love Doctor. He encourages advertisers to focus less on managing their agencies, and more on working in tandem to build brands – and businesses – backed by a strong and trusting partnership, as described in his best-selling book, “Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results”
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About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit www.agencymania.com.
