Executive Summary – Monthly Recap
“Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in DC and a second impeachment. The shortage of COVID vaccines and the continued impact on the economy and consumers. The promise of a contactless future at a completely virtual CES. If there is one particular event in the entertainment industry that reminded us that things will never be the same, it was WarnerMedia’s announcement that theatrical movies like “Dune”, “The Matrix 4,” and “The Suicide Squad” will be released on the same day both in theaters and on HBO Max. It’s true in many other aspects of our daily lives: technology adoption, digital and content streaming, ecommerce, and social selling are all here to stay. All of these consumer behavioral and media consumption changes are profoundly impacting the advertising industry and its vast ecosystem. Are we ready?
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work, Financials, and Performance and Value – which is how we categorize the following developments:
Table of Contents
Talent……………. page 1
Company profiles…………………………………………. page 4
Work.………………………… page 5
Financials…………………………. page 7
Performance and Value…………………………….. page 10
Agency Reviews and Roster Changes……………… page 12
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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