Bruno Gralpois will also moderate a panel discussion on bringing creative work in-house
NEW ORLEANS – November 28, 2017 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will participate as a session speaker as well as moderate a panel at the ProcureCon Marketing 2017 conference in New Orleans. Gralpois will engage conference attendees on topics including how to successfully manage agency transitions and the pros and cons of hiring a third-party agency or shifting spend in-house when commissioning creative ad work. After years on both sides of the advertising client and agency partnership, Gralpois co-launched Agency Mania Solutions, an agency management SaaS platform and professional services firm, to help brands produce more efficient outcomes by managing the dynamics of the client and agency relationship.
ProcureCon Marketing is the only event dedicated to marketing procurement and sourcing in North America.
“It’s a pleasure to participate in this uniquely focused conference as well as learn from and collaborate with many of the top procurement professionals across various industries,” said Gralpois. “As our industry continues its rapid evolution, it’s important to have meaningful conversations about agency transitions and the shift toward in-house agencies.”
WHAT: Panel: Creative Ad Work – In-House Or Third Party?
Gralpois will lead a discussion equipping attendees with the knowledge to understand the benefits and drawbacks of hiring third-party agencies versus retaining work in house. Panel participants will include Andrew Bailey, The&Partnership’s North America CEO; Alex Goffey, Twitter’s strategic sourcing manager; and Donald Lee, MDC Partners’ strategic sourcing director.
WHEN: Wednesday, Nov. 29, 2017, at 4:50 p.m. CT
WHERE: ProcureCon Marketing, Marriott New Orleans
WHAT: Presentation: Managing an Agency Transition
Gralpois will provide best practices for an effective, smooth and expedient agency transition. Attendees will learn the 10 critical steps necessary for conducting a successful agency transition.
WHEN: Thursday, Nov. 30, 2017, 9 a.m. CT
WHERE: ProcureCon Marketing, Marriott New Orleans
WHO: Gralpois has been instrumental in establishing agency management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. This dedication to improving advertiser-agency relationships has earned him the moniker: The Advertising Love Doctor. He encourages advertisers to focus less on managing their agencies, and more on working in tandem to build brands – and businesses – backed by a strong and trusting partnership, as described in his best-selling book, “Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results.”
Follow Agency Mania Solutions and Bruno Gralpois, the Advertising Love Doctor, on Twitter and LinkedIn.
About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit www.agencymania.com.
