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Agency Mania Solutions Presents with Gilead Sciences and HP Inc. at ANA Advertising Financial Management Committee West Coast Chapter Meeting

Keshia Carlson

1/23/2019

Agency Mania Solutions Presents with Gilead Sciences and HP Inc. at ANA Advertising Financial Management Committee West Coast Chapter Meeting

Bruno Gralpois and Gilead Sciences’ Keecia Scott share marketing operations tactics and a new approach to partnership excellence

Agency Mania Solutions’ Co-Founder, Bruno Gralpois, and Gilead Sciences’ Senior Director of Marketing Operations, Keecia Scott will present together at the Association of National Advertisers (ANA) Advertising Financial Management West Coast Chapter meeting, January 23, in San Francisco. The session, “A New Approach to Partnership Excellence,” will explore best practices for advertisers working with valuable agency partners to ensure effective management and mutual success.

During this session, ANA committee members will learn how Gilead Sciences’ marketing operations team has empowered the marketing organization to succeed, produce better campaigns, and drive more efficient outcomes by operationalizing a streamlined, automated and integrated way to work with its valuable agency partners, a core capability of Agency Mania Solutions. Together, Ms. Scott and Mr. Gralpois will explore the challenges and roadblocks Gilead Sciences’ marketing department had to overcome on its inspiring journey toward partnership excellence, including the value of building critical partnerships internally and driving organizational change toward a more efficient and thriving marketing organization.

“By sharing Gilead Sciences’ journey to agency partnership success, we hope marketers will be inspired to adopt these best practices when collaborating with some of their most-valued marketing program assets – their agencies,” said Gralpois. “There is transformational value in well-managed agency partnerships – not only in brand building but greater accountability, better work quality and higher performance of entire marketing teams.”

Gralpois will also join Jim Wallace, Global Head of Agency Strategy & Management for the “HP Marketing Lab: Building a Marketing Learning Culture” session. A case study on HP’s deployment of a comprehensive training curriculum for its marketing teams on how to effectively operate with agency partners.

WHAT: Association of National Advertisers Advertising Financial Management Committee West Coast Chapter Meeting

WHEN: Wednesday, January 23 at 9:30 a.m. PST

WHERE: Reed Smith LLP, 101 2nd Street #1800, San Francisco, CA 94105

WHO: Bruno Gralpois, principal and co-founder at Agency Mania Solutions:
Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers. His commitment to successful client/agency partnerships led Gralpois to co-found Agency Mania Solutions and serve as principal. Before that, he held leadership positions at industry-leading companies, including Microsoft and Visa, as well as various pre-IPO software companies. Gralpois is an active member of the ANA Faculty of Marketing, which helps build effective advertiser-agency relationships.

Keecia Scott, senior director of marketing operations at Gilead Sciences
As a seasoned professional leader with over 15 years of leadership/management experience, 12+ years of biotechnology/pharmaceutical and marketing operations experience, Keecia Scott has a proven track record of establishing highly motivated and high-performance teams and efficient processes and standards. She has been recognized in both The New York Times and Black Enterprise as well as receiving the Healthcare Businesswomen’s Association Rising Star and Luminary Awards.

Jim Wallace, global head of agency strategy & management at HP Inc.
Jim Wallace is an award-winning global integrated marketing communications and operations professional with over 25 years of management growth experience. With a knack for building teams, driving effective campaigns, and managing change, he has received numerous CLIOS, Cannes Lions, Gold Effies, and was named to the Advertising Age Marketing 100. Jim also has expertise in the specialty areas of marketing operations, agency and marketing strategy and models and brand management, among others.

Follow Agency Mania Solutions and Bruno Gralpois on Twitter and LinkedIn.

About Agency Mania Solutions
Agency Mania Solutions (AMS) is a Seattle-based company with a SaaS platform and professional services that help global brands manage agency relationships and unlock their true potential. AMS is dedicated to helping brand advertisers navigate change and drive better business outcomes. The pressure of constant change on global brands – a proliferation of channels, digitalization of every facet of marketing, investor expectations and constrained budgets – makes it an absolute requirement for brands and agencies to produce more effective outcomes. AMS empowers them to get there. For more information, visit http://www.agencymania.com.