An Integrated Model of Agency Management Activities

Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making.

This integrated approach enables agency-facing teams to gather more effective agency insights, action plans, work output, relationships and overall more streamlined, efficient use of resources.

When advertisers are integrating multiple activities, they can consume data from these complementary systems (automating and streamlining the many agency management workflow processes), increasing the value to the organization. Just as your marketing and advertising systems feed data into sales systems to generate leads, agency management is optimized when the information flows into the distinct workflow processes, enabling more informed decision-making and higher performance.

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