20 Proven Ways to Drive Your Agency Crazy In “Love Is Dead,” I highlighted proven best practices that set apart highly successful relationships from failed
Download a print-friendly version here Will you marry me for just one night? “Will you marry me for just one night?” is one of many
Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in
The New Efficiency Frontier: Online Agency Onboarding How long does it take for the average individual to be up and running efficiently in a new
Agency Partners Help Drive Strong Business Performance How many hats do you wear? If you are a CMO, you’re probably wearing at least half a
Download a print-friendly version here Thinking outside the gift box… The holidays, a time of both deep reflection and high festivities, are right around the
The 8 Critical Obstacles: Traditional ways of conducting agency evaluations are no longer working. Old-fashioned evaluations are no longer providing clients and agencies the insight
Download a print-friendly version here This Piece of Cardboard Will Take You Halfway Around the World Advertising is dead, long live branded content! Advertising was
What Will Make You a Kick-Ass Client Are you the kind of client that agencies desperately want to acquire and retain? Do you know what
Confessions of an Ex-Client I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This is not a
Download a print-friendly version here “L’amour est-il mort?” (“Is Love Dead?”) French writer, poet, aristocrat, journalist and pioneering aviator Antoine de St-Exupéry once said: “Aimer,
Download a print-friendly version here Admit it: We are all Maniacs! Most of us are maniacs. If you read this, it probably means you are
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