Report reveals how to prevent astronomical costs of an agency review In business as in life, changing partners always costs more than expected. Divorces in
Engaging and motivating agency partners is more than a numbers game. We all have implemented Key Performance Indicators (KPIs) to measure progress against our work.
Learn how the exceptional financial and operational progress of Agency Holding Companies will impact brand advertisers in the future. After a careful review of the
Looking back at 2022: Trends, major themes and future thinking – and how they will impact 2023. 2022 challenged us all. “Inclusion” was voted ANA
AI has the potential to fundamentally improve the way we produce advertising. How will AI also impact client/agency relationships? When IBM developed Deep Blue, the
Welcome to the future. The Consumer Electronics Show (CES) is this year’s most influential electronics and technology event. This event brought in over 100,000 attendees
Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships.
Ageless principles advertisers should follow to give agencies productive performance feedback and drive meaningful improvements. The value of annual or semi-annual performance reviews is now
Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin
Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In
How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps at no other time in our
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read
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