When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes,
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — — Read our
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on
Current Industry Trends and Developments That Will Impact How We Partner with Agencies in Years Ahead. — Read our article posted on ANA — —
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to
What did we learn from the recent ProcureCon Marketing 2021 conference? — Read our article posted on Producers & Procurers iQ — In my opening
In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data. —
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA
The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book —
What did we learn from the recent ANA Agency Financial Management conference? — Read our article featured on Producers & Procurers iQ — — Read
Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read
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