Current Industry Trends and Developments That Will Impact How We Partner with Agencies in Years Ahead. — Read our article posted on ANA — —
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to
What did we learn from the recent ProcureCon Marketing 2021 conference? — Read our article posted on Producers & Procurers iQ — In my opening
In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data. —
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA
The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book —
What did we learn from the recent ANA Agency Financial Management conference? — Read our article featured on Producers & Procurers iQ — — Read
Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read
Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. —Read the published article by Producers &
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: —
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