How voice required new skills and agency competencies, and what brand advertisers are doing to take advantage of those By: Bruno Gralpois
Demystifying the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews. By: Bruno Gralpois Author/Speaker,
Featured on AdExchanger: “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. As the
“Killing two birds with one stone,” or how advertisers can realize substantial gains by implementing rigorous scope of work AND briefing practices In the real
If advertisers are from Mars and agencies from Venus, how can they get along? Five ways for advertisers and their agencies to
The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty
By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker,
How to Drive your Client Mad By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In How to Drive
Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when
Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the
Download a print-friendly version here Who killed the timesheet? Before we start joyfully pointing the finger at anyone, we must ask ourselves the question: “Why
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