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Download a print-friendly version here Make The Logo Bigger! Asking the agency “Can you make the logo bigger?” after its presentation of a new creative
— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency
Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno
Don’t work your “non-working” too hard. How much non-working spend is too much or too little? The most controversial topic among brand advertisers, C-suite executives
Download a print-friendly version here I love you. I love you not. Happy Valentine’s Day. Looking back, the earliest surviving valentine is a 15th-century rondeau
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Download a print-friendly version here Here’s to the crazy ones. The round pegs in the square holes. Transcript: “Here’s to the crazy ones. The misfits.
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you
20 Proven Ways to Drive Your Agency Crazy In “Love Is Dead,” I highlighted proven best practices that set apart highly successful relationships from failed
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