Resource Center: Industry Updates

Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to

Executive Summary – Monthly Recap: The advertising industry is now on our constant state of turmoil it appears. Brand advertisers, publishers, agencies and service providers

Executive Summary – Monthly Recap Growth, growth, growth. This is at the center of every major event in the advertising industry. Brand advertisers are laser-focused

Executive Summary – Monthly Recap What a summer it has been… Facebook was fined $5 billion as part of its privacy settlement approved by the

Executive Summary – Monthly Recap: Summer is here and Cannes is always top of mind as the Cannes Lions unfolded in the iconic city on

Executive Summary – Monthly Recap: There were a lot of April Fools’ Day jokes this year: WPP‘s acquisition of Martin Sorrell’s S4 Capital, and Accenture

Executive Summary – Monthly Recap: The first few months of 2019 gave us a solid view into the current dynamics of the advertising industry and

Executive Summary – Monthly Recap: The year always starts with exciting new toys and technologies in the sunny town of Las Vegas. CES didn’t disappoint.

Executive Summary – Monthly Recap: Welcome to 2019. What an interesting way to end the year 2018. The word of the year was “brand purpose,”

Executive Summary – Monthly Recap: The decision by Ford Motor Company, the nation’s seventh-largest advertiser, to walk away from WPP as its sole agency partner

Executive Summary – Monthly Recap: As we approach the end of year holiday season, Seattle-based Amazon hit $1,000,000,000,000 in value. Following Apple, Amazon’s value has

Executive Summary – Monthly Recap: Holding companies are on the defensive. They’ve experienced poor stock performance as a result of disappointing revenue and negative organic