Featured on MarTech Edge: Bruno Gralpois on Evolving Agency Partnerships and Unlocking ROI
Read MarTech Edge’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses the evolution of agency partnerships and unlocking ROI!
Questions covered during the interview include:
1. How are you leveraging insights from industry events like the Marketing Procurement iQ Conference to inform your agency management practices?
2. In what ways are you redefining success metrics in agency partnerships beyond cost and delivery timelines?
3. What innovations have you implemented that enable your brand to lead rather than follow in agency collaboration?
4. How are you balancing central oversight with regional autonomy in managing diverse agency ecosystems across geographies?
5. With the growth of agency relationships in Europe and other international markets, how are you tailoring your agency strategies regionally while maintaining global consistency?
6. How is your organization ensuring continuous improvement in agency relationships to drive long-term marketing ROI?
