Help Guide: How to Successfully Secure Funding for Your Agency Management Software Solutions
By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator
Software solutions dedicated to better managing agency activities are increasingly common as brand advertisers look for more systematic and automated ways to enable and foster these important partnerships, anywhere from roster, scope, briefing, and training to performance management. Although where the responsibilities lie varies widely within a given client organization (Marketing Ops, Procurement, or Agency Relations), the need to secure support and funding for these types of solutions remains universal.
As such, we’ve identified common best practices on how to manage this process successfully, as highlighted in this guide:
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